About Us
Ambition is trailblazing a new kind of women’s fitness. We’re a company that prioritizes women’s mentality and confidence first.
Our Story
Ambition was founded by Katie Daniel in 2018. Having been subjected to society’s unrealistic beauty and diet standards like so many women, she discovered strength training in her mid twenties. Weights changed everything about her confidence, physique and relationship with food.
After thinking about Ambition for 2 years, she quit her career in medical sales and opened a business founded on female empowerment.
From our workouts, community and studio ownership opportunities, Katie’s goal is to support women on every level.
what we stand for
Our mission is more than fitness. It’s advocacy for women’s issues and rewriting the narrative of confidence and strength.
It’s helping women shine in their own skin and rejecting standards that make us feel small. We’re here to be an advocate and champion for women.