Optimize your energy. Optimize your time.
Optimize your results!

Ambition Fitness is a fitness and nutrition coaching practice that has been serving the South Bay since 2007. It's founder, Nik Herold, created Ambition Fitness out of a growing frustration he sees on a daily basis: health clubs are not helping their clients reach their goals. More specifically, they aren't providing people with PERMANENT solutions for a fit and healthy body.


Nik specializes in helping real people with busy lives reach their fitness goals. He not only supplies his clients with the knowledge of how to lose weight but, more importantly, shows them how to KEEP it off. His training style can be summed up in two words: POSITIVE ENCOURAGEMENT!

Nik keeps things simple and straightforward: there are no crash diets, there are no fads. His workouts are easy to follow and fun, yet he always finds a way to push you further than you think you are capable of. Nik takes a one-on-one approach unique to each person and truly wants you to succeed in increasing your self esteem, health, and overall look. If you're looking for a permanent way to look and feel great then Nik has your fitness solution.

Nik's work has been featured on The Doctors, ESPN, NBC's Today Show, NBC's Biggest Loser and the LA Times. Ambition Fitness was also voted South Bay's BEST BOOTCAMP in 2010 by the Daily Breeze. Along with being a pre and post natal certified coach and NSCA Certified Strength and Conditioning Specialist, Nik is head fitness coach for Cenegenics Medical Institute in Beverly Hills/Redondo Beach, former head fitness coach for Dr. Murad's Inclusive Health Center in El Segundo and was named Business Owner of the Year by Results Fitness.

Ambition Fitness is fun, challenging and gets you results! You won't be disappointed. Try us for 30 days.